01
Gender Reveal
The gift becomes part of the reveal.
Case study 02 / Floward
01 / Gender reveal
Who we are
We create the content your brand would make if it were a person.
Strategy, creators and production—around one brief.
The team
Strategy and production, working as one.
Ramzi Barakat
Founder and Creative Director
Dalia Abotteen
Head Creative Strategist
Diana Ghazoul
Head of Content
Abdulla Al Baqshi
Head of Videography
Abdulrahman
Producer
Cheyma Kahouach
Content Strategist
How we work
From occasion to finished content.
Strategy
Occasions. Audiences. Intent.
Ideation
Formats. Scripts. Storyboards.
Production
Casting. Filming. Final edit.
The challenge
Flowers.
Flowers.
Flowers.
Then what?
The shift
Not just flowers.
The gifting destination.
Occasion firstMore ways to giftMade to share
The content system
Three jobs.
Get noticedMake the occasion unmissable
Build desireMake the gift feel worth giving
Close the giftMake choosing feel easy
Get noticed / 01
Own the moment.
Occasion-led stories made for the feed.
01
Birthday Matcha
A birthday story people want to watch.
02
Cake Unboxing
Turn the delivery into the moment.
Creative direction / 02
Hands-on creative direction.
We shape the moment on set, then turn it into a film made for the feed.
Before · On set
03
Behind the scenes
Hands-on direction as the scene comes together.
After · Published
04
Final film
The finished piece, shaped for the feed.
Close the gift / 03
Make it easy.
A clear product story turns intent into a gift.
05
The Gift Card
One useful product, shown simply.