We create the content
your brand would make
if it were a person.

FLOWARD
FIZ
OVERJAR

Scroll through the story ↓

What we are

Most brands choose between two options.

OPTION 01

In-house
marketing team

yoUGC

We’re the bridge.

The capabilities of an agency, connected to the closeness of an in-house team.

OPTION 02

Outsourced
agency

We are not a marketing agency.

YOUGC DOCUMENTARY
We are not a marketing agency.Don't dare call us that.

Our niche

We personify your brand with UGC (user generated content).

Your brand
Your voice
yoUGC

That’s why we put the YOU in YOUGC.

Founding team

Meet the founding team behind yoUGC

We’re strategists, creators, producers, and editors—and we’re creators ourselves.

Ramzi Barakat enjoying a brownie

Ramzi Barakat

Founder and Creative Director

Illustrated profile portrait of Dalia Abotteen

Dalia Abotteen

Head Creative Strategist

Illustrated profile portrait of Diana Ghazoul

Diana Ghazoul

Head of Content

Illustrated profile avatar of Abdulla Al Baqshi looking through his camera

Abdulla Al Baqshi

Head of Videography

Illustrated profile portrait of Abdulrahman

Abdulrahman

Producer

Illustrated profile portrait of Cheyma KahouachCheyma Kahouach drinking iced coffee

Cheyma Kahouach

Content Strategist

How we work

From brief to finished content.

01

Strategy

We decide who the content is for, what it needs to achieve, and where it belongs in the customer journey.

→
02

Ideation

We turn the strategy into video formats, scripts, and storyboards.

→
03

Production

We bring each idea to life—from casting and filming to the final edit.

01 · Strategy

We create content for every stage of the customer journey.

GET SEENIntroduce the brand
BUILD TRUSTReal experiences
GET CHOSENClose the deal
your customer

02 · Ideation

We get close enough to your business to find its personality, then turn it into content people get to know you through.

StoryboardScript writingVoiceover

03 · Production

We bring each idea to life—from casting and filming to the final edit.

LEFT · ON SET

Behind the scenes

BEHIND THE SCENES
RIGHT · PUBLISHED

Final product

FINAL PRODUCT · FLOWARD

Who we work with

Brands we’ve made content for.

Case studies

A closer look at the work.

YOUGC / FLOWARD
FLOWARD
SOCIAL-FIRST CONTENT

CASE STUDY

FLOWARD

From “the flower app” to a gifting destination.

Explore the FLOWARD case study ↗