Hi, I'm Ramzi
Welcome to my story about finding authenticity in business — and myself in the process
Chapter One
My Dream & My Identity Crisis
The Dream
My dream was to be a football player. It was my entire identity.
My mom lied to me and said I had a chance.
When the Dream Didn't Happen
I was lost.
So I did what any confused person does: I traveled for a bit (escaped)
The Corporate Exploration Phase
01
Built a startup
Co-founded Li3ib with friends — learned a ton
02
Worked in a bank
Tried the traditional route — gained experience but felt constrained
03
Tech companies
Made progress and grew skills, but still wasn't expressing myself fully
I was making progress in my career, but I didn't feel like the real me was showing up — and that limited my success.
The Real Me Started Leaking Out
Every Now and Then, I'd Slip
Casual LinkedIn videos
Yes, you can stalk the old ones — they're awkward and authentic
Conversational cold emails
Writing like a human, not a corporate robot
Consulting
Helping people market their products or servies
But these were just glimpses. I needed a real outlet.
Then Came Oh Fudge
I started a side hustle as a dessert shop where I got to express myself constantly
Oh and the desserts were delicious obv.
People Loved the Brownies
But they resonated even more with the content.
The character
I became almost like a character they watched and cheered for
The connection
They felt like they knew me — not just my product
The relationship
Trust was built through authenticity, not advertising
The Realization
People connect more with your story than your product
So I decided to quit my job focus on one thing…
Helping companies create authentic content

Who We Are
YouGC is a boutique UGC and content strategy partner.
We help brands create content that feels natural and relatable — while still being planned and executed professionally.
Content that's flawed by design.
We work closely with brands and act as an extension of their marketing team.
The Problem We Solve
Most brands today struggle with the same issue:
Their content looks good… but doesn't create a personal connection with the audience.
1
Low engagement
People scroll past without stopping
2
No personality
The brand feels faceless and generic
3
No relatability
Audiences can't connect on a human level
In short: The gap between the brand and the audience is too wide. We bridge that gap.
What We Do
Strategy & Creative
  • Content strategy
  • Creative direction
  • Ideation
  • Content calendars
Production & Execution
  • Shooting
  • Editing
  • Iteration
We keep the process simple, clear, and human-focused.
What We Don't Do
It’s just as important to be clear about our boundaries.
  • We don’t produce high-end videos
  • We don’t do corporate-style, overly formal content
  • We don’t manage full social accounts
  • We don’t sacrifice authenticity to look “perfect”
Our Philosophy
People connect with people
Not logos, not corporate speak — real humans
Authenticity beats perfection
Flaws make you relatable, polish makes you distant
Content as conversation
Not an ad, not a pitch — just talking like a real person
AI can't do this
Authenticity requires a real human touch
Why Authentic Content Works
Audiences today scroll past anything that feels too polished or too promotional.
What they actually slow down for:
1
Real people
Not actors or models — actual humans being themselves
2
Honest opinions
Genuine thoughts, even if they're messy or unpolished
3
Humor
Not forced comedy — just natural lightness and fun
4
Simplicity
Clear messages without jargon or complexity
5
Personality
Distinct voices that stand out from the crowd
6
Everyday moments
Relatable scenarios they recognize from their own lives
People react to content that feels familiar.
Why This Matters
Authentic UGC helps brands:
1
1
Humanize themselves
Show the people behind the logo
2
2
Increase trust
Build credibility through transparency
3
3
Create loyal customers
Turn audiences into advocates

Our Approach
We don't just produce videos. We build a full communication system:
1
Foundation
Strategy, messaging, tone
2
Structure
Content pillars, visual language
3
Planning
Calendar and scheduling
4
Creation
Production and editing
Everything is built around your long-term identity, not one-off posts.
Some of our work
Oh Fudge
The journey of coming up with a product from A-Z
Nizek
Is there such thing as a bad idea? Reaction video
Sofia Ghazali
Can Ahmad break he's PR?
Tribe
Meet Fernando, the best barista in the land!
Let's Create Content That Feels Reel